Arunachal Pradesh has officially launched its new tourism policy, designed to make the state a top destination for travelers, both from India and around the world. Along with this policy, the state has also revealed a new logo that reflects its refreshed approach to tourism, showcasing the state’s rich culture, stunning landscapes, and sustainable travel experiences.
Government’s Vision for Sustainable and Experiential Tourism
At a press conference in New Delhi, Shri Pasang Dorjee Sona, Hon’ble Minister for Tourism, Education, RWD, Library, and Parliamentary Affairs, Government of Arunachal Pradesh, shared the government’s goal to turn Arunachal Pradesh into a world-class travel destination. He explained that the policy would focus on preserving the state’s natural beauty, tribal cultures, and unique biodiversity while promoting sustainable tourism. With this policy, the government hopes to double domestic tourist visits and increase international arrivals tenfold.
Key Tourism Sectors Under the New Policy
The new tourism policy emphasizes experiential tourism and covers various exciting sectors, including:
- Farm Tourism
- Wine Tourism
- Wellness and Spiritual Tourism
- Adventure Tourism
- Film Tourism
- Ecotourism
- Tribal Tourism
- MICE Tourism (Meetings, Incentives, Conferences, and Exhibitions)
- Border Tourism
These areas aim to provide tourists with unique and meaningful experiences that connect them with the state’s rich culture and natural beauty.
Capacity Building and Skill Development for Local Workforce
To support the success of the new tourism policy, the government is prioritizing capacity building and skill development. Shri Mopi Mihu, Hon’ble Member of Legislative Assembly and Advisor to the Minister for Tourism, explained that assessments will be done to understand skill gaps, ensuring that training programs meet industry needs. Collaboration with institutes like IITTM and IHM will help train the local workforce, and management courses will be introduced in state-run institutions to enhance skill development.
Attracting Investment to Boost Tourism
The new policy also focuses on attracting investment into the tourism sector. The government is setting up land banks at the district level, making it easier for investors to access land for tourism projects. These land banks will be available on the state’s tourism website. Additionally, a dedicated facilitation cell will help investors with any queries or concerns, and the state will collaborate with Invest India to conduct outreach and attract more investment.
Multi-Channel Promotional Strategy to Enhance Visibility
To promote Arunachal Pradesh as a global tourism destination, the state will implement a multi-channel marketing strategy. This will include:
- Offline and digital marketing
- Social media campaigns
- Event-based promotions
These efforts will highlight the state’s diverse tourism offerings and encourage travelers to explore what Arunachal Pradesh has to offer.
Arunachal Pradesh’s New Brand Identity: Welcoming the World
Shri Manjunath R, IAS, Director of the Department of Tourism, emphasized the significance of the state’s new brand identity. He noted that Arunachal Pradesh’s unique blend of tribal traditions and distinct cultures offers an exceptional experience for travelers. The new branding aims to invite visitors to explore a side of India that remains untouched, authentic, and rich in cultural experiences. With this identity, Arunachal Pradesh welcomes travelers to a life-changing journey into the heart of India’s final frontier.
Positive Growth in Tourist Arrivals
Arunachal Pradesh has already seen significant growth in tourism. In 2023, foreign tourist arrivals (FTAs) grew by 300%, reaching 4,496. Domestic visitors also increased by 368.91%, totaling 1.04 million. With the new tourism policy and brand identity in place, the government is confident that Arunachal Pradesh will continue to thrive as a world-class destination offering sustainable, authentic, and culturally rich experiences for travelers.
Conclusion: A New Era for Arunachal Pradesh Tourism
- Arunachal Pradesh has introduced a fresh tourism policy that focuses on sustainable and experiential tourism.
- The policy covers diverse tourism sectors such as Wine Tourism, Tribal Tourism, and Adventure Tourism.
- The state aims to double domestic tourist visits and increase international tourism by tenfold.
- The government will work on building skills and attracting investment in the tourism sector.
- A new brand identity invites travelers to explore Arunachal’s untouched landscapes and rich cultural heritage.
